10 Mistakes That Start-Up Entrepreneurs Make

1. Going it alone.

2. Asking too many people for advice.

3. Spending too much time on product development, not enough on sales.

4. Targeting too small a market.

5. Entering a market with no distribution partner.

6. Overpaying for customers.

7. Raising too little capital.

8. Raising too much capital.

9. Not having a business plan.

10. Over-thinking your business plan.

Para uma consula mais aprofundada dos tópicos apresentados consulte o artigo original de Rosalind Resnick no The Wall Street Journal.