Uma curiosa notícia publicada no Mashable sobre a parceria inesperada entre uma centenária livraria nova-iorquina e o Foursquare, especialista em geolocalização....com ganhos para ambos os lados e muita originalidade na comunicação:


"The New York Public Library announced a new partnership with Foursquare Wednesday that gives patrons a special “Find the Future Centennial” badge.

The new badge celebrates the hundredth birthday of the library’s Stephen A. Schwarzman Building on 42nd Street. To earn the new badge, Foursquare users can check in at various NYPL locations in the Bronx, Staten Island and Manhattan.

Users who obtain the badge will get a one-year Foursquare Friends Membership which will provide them with special perks, including photo ops in front of the Sue and Edgar Wachenheim III Trustees Room fireplace. Additionally, mayors at various locations will be included in a drawing for tickets to LIVE from NYPL events and behind-the-scenes tours of the Map Division." (...)

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